General Motors Company will start building the Cadillac ELR plug-in electric coupe at the Detroit-Hamtramck Assembly Plant starting next year according to GM North American President Mark Reuss. This plant is also known for building the Chevrolet Volt. The plant will get a $35 million investment to build the extended-range Cadillac ELR.
“If you look at our CTS coupe, people call that a rolling piece of sculpture,” stated Reuss. “I think the design of this car will have even more impact than that car did when it first hit the road. I think the interior of this is something that’s absolutely spectacular.”
The ELR is the first two-door car being built at the Detroit-Hamtramck plan since the 1999 Cadillac Eldorado. The ELR is the production version of the Cadillac Converj. The Converj was a concept and had received a lot of praise at the 2009 North American International Auto Show in Detroit.
“ELR will contribute mightily to the brand momentum of Cadillac, as it continues a big product push in the global luxury market,” said Reuss in a statement. “These vehicle launches will be focused on one thing: delivering unheard of levels of innovation to our customers, innovation that will delight them and keep them coming back.”
Through the new investment, the Detroit-Hamtramck plant would have received around $561 million since December 2009. “This investment reflects the corporation’s confidence that the highly skilled members of UAW Local 22 can successfully build one of the most technologically advanced vehicles in the world,” stated UAQ vice president Joe Ashton. “The hard work and dedication of our members demonstrates that we can competitively manufacture products for the future right here in Detroit.”
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