General Motors Company (GM) Partners With Saks Fifth Avenue For White Diamond 2014 ELR

Posted Nov 12, 2013

General Motors Company (NYSE:GM) has partnered with Saks Fifth Avenue this holiday season to create a new window display featuring the 2015 Escalade SUV and a special edition 2014 Saks Fifth Avenue ELR electrified coupe through the 2013 Saks Holiday Catalog. Cadillac was named as the official vehicle of Saks’ fall First LOOK Campaign.

Cadillac and Saks Fifth Avenue is launching their holiday festivities and hosting events at Saks retail stores across key markets throughout the fall and winter.  Cadillac and Saks Fifth Avenue will be revealing the specially designed “Frozen Escalade” window display at the large Saks store near Rockefeller Center on Fifth Avenue in New York City on November 25th.  The display features a White Diamond 2015 Escalade with functioning light-emitting diode (LED) running lamps.

The Saks Fifth Avenue Holiday Catalog features the 2014 Saks Fifth Avenue Special Edition Cadillac ELR, which is limited to 100 units and will include a 2014 Cadillac ELR with a White Diamond exterior paint color.

Customers that want to buy the vehicle can choose between Jet Black or Light Cashmere interior.  It also includes an upgraded 240-volt charging station with professional installation and applicable permits that are valued at up to $3,000.  Customers can order the vehicle by calling 1-855-SAKS-CAD (1-855-725-7223).

The owners of the 2014 Saks Fifth Avenue Special Edition ELR will have their own ELR Concierge Representatives.  The 2014 Saks Fifth Avenue Special Edition ELR has a price of $89,500, which includes a $995 destination charge.  Customers can order the vehicles now with delivery expected to happen in March 2014.

“Our partnership with Saks Fifth Avenue embraces the brand’s sharp eyes for aesthetics, and puts the all-new 2014 ELR and the Cadillac brand front and center with buyers this holiday season,” stated Melody Lee, Cadillac director of brand reputation strategy. “We are excited to be part of the Saks Holiday Catalogue and offer the limited-edition ELR exclusively to Saks customers.”