CafeMom Raises $12 Million; Total Funding Now At $20.3 Million

Posted Mar 18, 2008

CafeMom is a social networking site for moms and is also a site for parenting.  The New York-based social network company announced that they have raised additional funding at $12 million.  This round of funding was provided by Highland Capital Partners and Draper Fisher Jurvetson.  Since the site has launched, CafeMom raised $20.3 million total.

CafeMom has several sponsors that have created ad campaigns around their social network.  Clients include Nestle, Unilever, Kraft, Disney, J&J, and Best Buy.  According to CenterNetworks, ad campaigns run for about $200,000-$500,000 on average.

Recently CafeMom released a feature called Hot List.  Hot Lists encourages moms to submit parenting-related news and to “Bump” them.  The feature is a blatant Digg replica.

CafeMom receives about 6 million monthly visitors and 120 million page views [Source: Mashable].