Activision has announced that they have a new “biggest entertainment launch in history” record through the sales of Call of Duty: Black Ops. Activision estimates that they made $360 million on the opening day of the game sales in the U.K. and North America. About 5.6 million copies of the game were sold on the first day.
Call of Duty: Black Ops succeeds Call of Duty: Modern Warfare 2, which had the previous “biggest entertainment launch in history.” That game brought in $310 million on launch day and sold 4.7 million copies.
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million,” stated Activision CEO Bobby Kotick.