Activision Blizzard, Inc. (NASDAQ:ATVI) has achieved a very impressive milestone. Activision’s Call of Duty: Modern Warfare 3 has hit $1 billion in sales in about 16 days. As a comparison, Call of Duty: Modern Warfare 2 took 60 days to hit the same milestone.
For those of you that have heard of a movie called Avatar, you will be interested to know that the movie took 17 days to hit $1 billion in sales. That is right, Call of Duty: Modern Warfare 3 made money faster than Avatar did.
?Modern Warfare 3, and other games by us, have a much broader appeal than they have had in the past, with the social nature of the game offering a different type of interactive experience that has not existed before,? stated Activision Blizzard CEO Robert Kotick in an interview with The New York Times. ?As the number of new game consoles has expanded, along with the audience, it?s capturing a new audience that in the past has not considered playing video games.?
Modern Warfare 3 is the company’s 9th game in the Call of Duty series. The series initially launched in 2003. Kotick believes the reason why the series is doing so well is because the video game creators continue to focus on telling a better storyline.