Campanja is a startup that uses big data and real-time bidding solutions to improve search engine marketing. Campanja was founded in 2010 by Marcus Anzengruber and Berner Setterwall. Campanja is a leader in the search engine marketing space by offering KPIs for many online advertisers.
Campanja has received $5 million in Series A funding from Hoxton Ventures and DFJ Esprit. The company will be using the funding to invest in platform development and for key hiring in Palo Alto and Stockholm. It will also be used for international expansion for offices in London and New York.
?We are determined to make sure that our customers get the best value and control over their advertising dollars. Our technology ensures our customers get the best return on their spend, second by second, and don?t overspend on acquiring traffic that doesn?t yield results ? hence our tagline ?don?t settle for average,?? stated Campanja CEO Marcus Anzengruber.
Ram Shriram (founding investor and board member at Google) and MySQL co-founder David Axmark participated in this round of funding.