King.com, the developer behind Candy Crush Saga, has filed for a “secret” initial public offering in the United States. This will be one of the largest casual gaming deals since EA acquired PopCap in 2011 for $1.3 billion. King.com games were downloaded on an average of 300 million times per month in 2011.
Now they are hitting 30 billion times per month thanks to the popularity of Candy Crush Saga. Candy Crush Saga is the most popular game on Facebook right now. Since the company is hitting revenues of under $1 billion per year, they are allowed to file S-1 paper confidentiality with the SEC in the U.S.
After the quiet period, the S-1 could be seen by the public. Twitter recently exercised the same right. Candy Crush Saga is known as a “match-three” game, which is similar to PopCap’s “Bejeweled.” Candy Crush Saga has over 300 levels where players have to match three fruits on a checkered board.
[Source: The Telegraph]