Celly is a mobile platform company that allows people to create “emergent social networks” that can be accessed from phones or tablets. The company has raised $1.4 million in funding led by Oregon Angel Fund. Other investors in this round include Portland Seed Fund and Upstart Labs. Celly recently released an iPhone app to complement their web services.
Celly said that they have designed a flexible and scalable communications platform between people and groups for family, schools, or other communities. Celly was started in 2011 by Greg Passmore and Russell Okamoto. The two are former GemStone Systems employees and they have launched around 20,000 social networks.
Celly customers include the City of Portland, public school districts, hospitals, and volunteer groups for Hurricane Sandy. Celly provides users the ability to create “cells.” Cells can follow messages from other cells to create networks. Private data can be kept secure while enabling teamwork across the organization.
Celly already has an Android version. The free app lets anyone create their own cells either with one click or by texting the proposed cell name to 23559 (in the U.S.).
Celly plans to use this new round of funding to expand their team. The Passmore said that ?our ambition is to build the smallest tool that can have the biggest impact on the most scenarios in the shortest amount of time.?