Chill Makes Changes To Facebook App After Mark Zuckerberg Expressed Disapproval

Posted Aug 11, 2011

In the above thread, you will notice that Facebook co-founder and CEO Mark Zuckerberg expressed his disapproval about the way that the Facebook application Chill decided to market themselves. The Chill application automatically posted the message “I just got into Chill and it’s awesome. Come chill and watch some videos with me” on the walls of users if they did not opt out from within the app that they wanted to share the message. Mark Zuckerberg wrote “They auto-post something saying their app is awesome coming from you? That’s lame” in response to seeing the app post a message.

Chill founder Brian Norgard decided to change the app around after Zuckerberg expressed his disapproval on Dave Morin’s wall.

Upon registering for, we included a checkbox in 12-point font (pre-checked) on the setup form that would post to your wall and let your friends know you?ve signed up for Chill. We modeled this feature after researching many popular applications that are built on the Facebook platform. While somewhat aggressive, it was opt-out and clearly labeled.

He continued by writing:

So what are we going to do? We?ve already removed this feature. Why? We want there to be no question about our motives. We?re a small startup obsessed about building something that people really love. Video should be more social, immersive and fun.

I?ve already messaged Mark and let him know about the changes. He was actually really cool about the whole issue, which I appreciate.

[Chill Blog]