Chrysler Suing Pure Detroit Clothing Company For “Imported From Detroit” Trademark

Posted Mar 17, 2011

Automotive company Chrysler is suing clothing company Pure Detroit for using the trademark “Imported from Detroit” on apparel sold in their stores. The lawsuit filed by Chrysler names Pure Detroit, Kevin Borsay, and Shawn Santo.

In the complaint filed by Chrysler, it says that Borsay and Santo have sold a large number of T-shirts with the trademarked slogan on it. As a matter of fact, the shirts have been Pure Detroit’s best ever selling product.

“They both copied Chrysler?s tag line exactly and used it on some of the very goods for which Chrysler had filed a trademark application, clothing. Falsely promoting themselves as an ‘exclusive’ provider, and promoting their products by touting ‘the tag line that is making headlines across America,’? said the company as quoted by the Detroit Free Press.

The first time Chrysler used the tag line was when they aired a commercial during this past year’s Super Bowl. In the commercial, rapper Eminem was driving in a 2011 Chrysler 200. You can see the ad below: