KFC and Popeye’s competitor Church’s Chicken is turning to social media to help build their advertising campaign, “You Know What Good Is.” On top of interviewing Church’s fans in urban settings with the background remix of “I Know What Good Is,” the company has created their own Twitter account.
The company hopes to get 10,000 followers in the next 30 days. For every follower that Church’s gets on Twitter, they will donate $1 to a pledge fund. Church’s will also give away $1,000 to 10 people in different markets. The Church’s Twitter promotion asks users to tweet a random act of goodness they have done through videos, tweets, podcasts, and photos.