Coca-Cola has passed 50 million Facebook fans today. Coca-Cola is the top corporate brand in terms of the highest number of fans. Disney, Converse, and Starbucks have around 40 million Facebook fans. Coca-Cola launched a new application on its Facebook page as part of the milestone.
The Coca-Cola app encourages fans to submit ideas for inventions and causes that their community can use to help improve the world. Coca-Cola will provide support for one of these ideas and will unveil the finished result sometime next year.
?Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day,? stated Coca-Cola chief marketing and commercial leadership officer Joe Tripodi. ?Today we have an engaged global community more than 50 million strong connected through Facebook. This provides an opportunity to engage our most supportive and enthusiastic fans in a quest to find ways to make the world a happier place.?