Coherent Path, a customer engagement platform, has raised $6.25 million in funding. Sigma Prime Ventures and GrandBanks Capital led this round of funding with participation from Common Angels, dunnhumby Ventures and BOLDstart Ventures.
Coherent Path makes it easier for retailers to map customer journeys and optimize customer interactions around long-term objectives. Coherent Path will be using the funding to expand the sales and marketing team at the company. Paul Flanagan (Sigma Prime Ventures) and Tim Wright (GrandBanks Capital) will be joining the company board of directors.
?The team at Coherent Path is excited to push the boundaries of mathematics and analytics to help retailers understand and engage with their customers,? stated James Glover, Co-Founder and CEO of Coherent Path. ?We?re pleased with the value we?re delivering to marquee retailers and look forward to helping them best leverage their competitive advantages to build lasting customer relationships.?