?ZingFu has enormous reach because of the viral nature of the content, along with an existing user base in the millions,? stated National Lampoon CEO Daniel Laikin. ?We know that we can use our strong advertiser relationships to monetize not only the site’s traffic, but also the impressions of the ‘zings’ as they travel virally across the web. We are very confident that we can add significant value to our advertisers, which we are already proving with campaigns that we?ve brought to the site since taking control.?
National Lampoon, Inc. (AMEX:NLN) has acquired ZingFu.com, a site that allows users to send “Zings,” or funny pictures with thought bubbles on them. These pictures can be added as widgets. National Lampoon believes that ZingFu can be used as a major advertising platform.
ZingFu.com started in 2005 and is owned by Zing Fu Enterprises, LLC.
National Lampoon recently acquired DrunkUniversity.com, CollegeHangover.com, Comedy Express, and AllModelZone.com. The amount paid for ZingFu was undisclosed.
Here is the press release.