Connectivity raises $6.35 million in Series A funding

Posted Apr 27, 2014

Connectivity is a customer intelligence software-as-a-service company that helps business identify their best customers, analyze customer opinions, and recognize their competition. Connectivity’s platform helps businesses identify customer segments and future growth opportunities. Connectivity works with a user base of over 92,000 businesses.

“An estimated 80 percent of North American businesses, approximately 20 million, do not yet use a platform to engage with their customer data, representing a tremendous opportunity for Connectivity,” stated Matt Booth, CEO of Connectivity. “We are excited to have the support and strategic guidance of our investors as we advance our mission to deliver customer intelligence solutions for today’s marketplace.”

Connectivity has raised $6.35 million in Series A funding. This round of funding was led by Greycroft Partners with participation from Rincon Venture Partners, Daher Capital, Double M Partners, TenOneTen Ventures, Eytan Elbaz and SLP Ventures.