Criteo buys Tedemis for $29 million

Posted Feb 20, 2014

Criteo is an ad technology company that has acquired a French startup called Tedemis for $29 million (?21 million). Criteo went public last year and made around $250 million on the IPO day. 

Criteo is an advertising retargeting company so if you search for a product on an e-commerce website, you will get ads about that product on the web.

Tedemis is an e-mail marketing company that uses the same retargeting methods for e-mails. Tedemis raised $960,000 in funding total.

[Source: TechCrunch]