CrowdTwist has raised $9 million in Series B funding led by StarVest Partners with participation from Fairhaven Capital and SoftBank Capital. CrowdTwist is based in New York City and is a loyalty and analytics solutions provider.
CrowdTwist will be using the funding to scale and grow the business. Some of CrowdTwist’s clients include L’Oreal, Sport Clips, UFC, USA Track & Field, Pepsi, VIZIO, Nestle, Purina, and several others.
?This investment is a tremendous validation of our approach to the market,? stated Irving Fain, co-founder and CEO of CrowdTwist. ?Today, a company?s relationship with its customers extends far beyond the point of sale into the web, email, mobile, social and in store. By giving brands a comprehensive view of how their customers interact with them across all these channels, we?ve enabled our clients to understand and strengthen their relationships with their customers in a way that has never before been possible.?