Curebit Raises $1.2 Million, Gets Caught Stealing 37Signals Design

Posted Jan 28, 2012

Curebit is an online customer referral platform company that utilizes “word-of-mouth” advertising. The company has raised $1.2 million in funding from 500 Startups, Karl Jacob, Auren Hoffman, Dharmesh Shah, Gordon Tucker, Alex Lloyd, and several others. Curebit will use the funding for product development and expanding their team. This is great news for the company, but VentureBeat noticed that their homepage used to be a direct copy from 37signals.

Curebit has a Social Referral Optimizer that automatically optimizes referral systems by incorporating performance data across their referral network. There are two types of campaigns that can be run. The first is a post purchase campaign that lets you present offers after a customer makes a purchase through social networks. The second is a standalone campaign that lets you present offers anywhere on your website.

Curebit currently has around 1,000 customers including a top 20 retailer and a consumer foods company. Their technology works as a plugin for 14 platforms including Shopify and Magento.

Aside from the funding news, Curebit made a slip that is frowned upon the website design community. Curebit’s homepage was caught copying the design from 37signals. On Hacker News, Curebit founder Allan Grant admitted that the design was a “boneheaded move” and they changed it.