This past week Daimler announced that they are shutting down the Maybach brand. The problem is that Mercedes built the Maybach without building a Maybach brand and the car did not provide a good enough reason to spend $450,000 on personal transportation. A lot of people did not know what a Maybach was and some people actually asked whether it was a customized S-class when it was displayed in showrooms.
?Too much of the interior was similar to the S-class we had at the time,? said a Daimler salesman in New York City in an interview with Car & Driver. ?I couldn?t convince customers that it was a different car.?