Daimler Shutting Down Maybach Brand

Posted Dec 3, 2011

This past week Daimler announced that they are shutting down the Maybach brand. The problem is that Mercedes built the Maybach without building a Maybach brand and the car did not provide a good enough reason to spend $450,000 on personal transportation. A lot of people did not know what a Maybach was and some people actually asked whether it was a customized S-class when it was displayed in showrooms.

?Too much of the interior was similar to the S-class we had at the time,? said a Daimler salesman in New York City in an interview with Car & Driver. ?I couldn?t convince customers that it was a different car.?