Datalogix has raised $45 million in Series C funding. You may recognize Datalogix because social networks work with this company to convince large companies that advertising works on its platforms. Datalogix is used to detect when ads drive brick-and-mortar sales. Datalogix is used by Facebook and Twitter.
This round of funding was led by Wellington Management Company with participation from Institutional Venture Partners (IVP). Revenue has grown 50% since April 2013. Datalogix has raised a total of around $86.5 million in funding.
Some of Datalogix’s other customers include Google, Yahoo!, eBay. Datalogix competes against Epsilon, BlueKai, and Acxiom.
Datalogix will most likely go public sometime within the next few years. But this round of funding will be used to develop a wider suite of audience and measurement products.