Raises $6 Million In Series B

Posted Apr 19, 2011, a consumer electronics shopping company in stealth mode, has raised $6 million in a Series B round of funding led by Maveron. Madrona Venture Group and other angel investors also participated in this round of funding. has raised a total of $8.5 million in venture capital funding thus far.

Dan Levitan (Maveron) and Hugh Crean (former Farecast CEO) has joined’s board of directors. Ram Shriram (Founding board member of Google) and Erik Blachford (former Expedia CEO) are joining as investors. Shriram will be an advisor.

“Maveron is known for supporting the growth of transformational consumer and ecommerce brands including eBay and Groupon, and is a perfect fit for us,” stated CEO Mike Fridgen. “We are thrilled to have the guidance of Dan and the rest of the team as we build a product that puts the power of shopping for electronics back in consumers’ hands.”

[Decide PR]