Based in Seattle, Decide.com is an online shopping startup company that has raised $8 million in Series C funding. Decide.com helps consumers find the best deals for products by comparing multiple retail websites. This round of funding was led by Vulcan Capital with participation from existing investors Maveron Venture Partners and Madrona Venture Group. Decide.com has raised a total of $17 million in funding thus far.
Decide.com will use the funding for expansion so that they can cover all e-commerce categories. The company also plans to hire more talent. Steve Hall (Vulcan Capital) and Dawn Lepore (former CEO of Drugstore.com) is joining the Decide.com board of directors.
?Vulcan is excited to join Decide.com as an investor,? said Hall in a statement. ?We believe Decide.com’s Big Data approach to monitoring and analyzing product price volatility is poised to disrupt the e-commerce market and deliver huge value to consumers.”
Decide.com can even predict the future price of the 1.6 million products that they track. They also assign products a Decide Score based on a scale from 1-100. The score is based on ratings and reviews grabbed from multiple websites.