Declara Raises $5 Million

Posted Sep 28, 2013

Declara is a social learning company that has raised $5 million in funding.  Declara founder Ramona Pierson left high school early at the age of 16 to attend the University of California, Berkeley, according to Bloomberg.  Pierson joined the Marine Corps at age 18 and started to write algorithms for funding Russia’s nuclear silos.


Ramona also helped guide F-18 fighter missions.  Ramona was hit by a car and her legs were crushed.  Her throat and chest was ripped open and she was in a coma for 18 months.  When she woke up, she was not able to see.

After Ramona woke up from her coma, she went through 100 surgeries and went through recovery.  She went back to school and received a masters degree in education from the University of San Francisco.  She also received a PhD in neuroscience from Stanford University.  She also worked for the U.S. Army and the Department of Veterans Affairs to study how soldiers learn how to perform various tasks.  Ramona built a system called The Source to track student performance based on various data points.  Parents and teachers used The Source to monitor students and identify patterns.

?I learned to create a cognitive map of the world, sort of like The Matrix,? said Ramona in the interview.  ?I see the world in my head.?  The map ended up being the basis for the organization of Declara.  The Declara social network helps users communicate and become more productive.  Declara is able to combine learning, management, content creation, collaboration, chatting, business intelligence, etc.

?Declara?s advanced analytics help us understand how people learn, what content they use or generate, and which peers and mentors help them the most,? stated Pierson. ?The more the platform is used, the more it intuits and understands each individual?s intents and styles.?

Declara can analyze the context of actions like comments, clicks, and shares.  From there, the system can make recommendations.  Declara can track progress so that organizations will have a sense of who is best for certain tasks.

Declara has raised $5 million in funding from Peter Thiel, Founders Fund, and Data Collective so far.

[Source: Bloomberg]

Tags: Declara, startups, Ramona Pierson, Peter Thiel, Founders Fund, Data Collective