Delivery Agent is an advertising platform company that designs applications for publishers to sell entertainment products. The company recently raised $25 million as they help build “click-to-buy” applications for selling products centered around 125 major entertainment properties. The company now has a total of $60 million in funding.
“We launched the market for shopping-enabled entertainment when we made it possible for television viewers to go online and buy things related to their favorite shows. Today, as so much entertainment content becomes and is available on other platforms, our expanded commerce and marketing technology will make it possible for our entertainment partners to reach, influence and transact with audiences wherever and whenever they happen to be watching premium content, whether through their television, mobile phone, online video player or whatever else is next,” stated Delivery Agent Mike Fitzsimmons in a press release.
This round of funding was led by Focus Ventures. Other investors include T-Venture, Coral Group, Ironwood Capital, Bessemer Venture Partners, Worldview Technology Partners, and Cardinal Venture Capital.