Dell To Use Their Own Service Instead Of 25,000 Employee BlackBerrys

Posted Nov 5, 2010

Dell Inc. (NASDAQ:DELL) is replacing 25,000 BlackBerrys at their company with their own smartphones. They will also be launching an aggressive marketing campaign to convince companies to use Dell smartphones instead of BlackBerry devices. “Clearly in this decision we are competing with RIM, because we’re kicking them out,” stated Dell CFO Brian Gladden in an interview.

Dell employees will be offered the Dell Venue Pro. The Venue Pro runs on the Windows 7 Phone operating system. Dell will also offer phones that run on Android as well. Dell will be making the mobile switch next week and they expect to save 25% in mobile communication costs.

T-Mobile and Dell are currently in discussions about purchasing voice and data plans in bulk rather than individual employee plans.

RIM was not too thrilled about the announcement and believes that it is just a publicity stunt. “We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity,” stated RIM SVP of corporate marketing Mark Guibert. “Consider all the hard and soft costs of purchasing, deploying and supporting new devices and new software inside a company.”

[Wall Street Journal]