Demand Media has acquired CoverItLive. CoverItLive is a liveblogging service for people to cover live events in real-time such as earning calls and product launches. The financial details were undisclosed. CoverItLive is the liveblog service that was used by People, EW, Variety, and TMZ to cover Oscar ceremonies. Demand Media had already acquired a minority interest in CoverItLive two years ago.