Today Demand Media (NYSE:DMD) said that their domain name subsidiary has entered the generic Top-Level Domain (gTLD) market as they have been awarded the contracts necessary. Demand Media’s Domain Name Services has become an Internet Corporation for Assigned Names and Numbers (ICANN) accredited registry for new gTLDs including subsidiaries eNom.com and Name.com. Demand Media’s domain name companies are based in Kirkland, Washington and they are expected to spin off into an independent company.
“The speculation is over. New gTLDs are coming to market before the year ends and, with these ICANN contracts, Demand Media is ready to go as both a platform through which these names will be available, as well as bringing specific new gTLDs such as .DANCE and .DEMOCRAT to market,” stated Taryn Naidu, executive vice president of Domain Services for Demand Media. “We made a commitment to our business partners and customers that we would lead the way in opening up a new form of expression on the web – and we are delivering.”
The new domain extensions will start coming online next month. Based in Dublin, Ireland, United TLD is a subsidiary of Demand Media and has been investing to become a scaled up registry service and leader in gTLDs. Today they have signed registry agreements for .DANCE and .DEMOCRAT. eNom and Name.com have also signed the signed the 2013 ICANN Registrar Accreditation Agreement (RAA), which is necessary to sell new gTLDs.