Demand Media Is Not Worried About Google’s Algorithm Change

Posted Feb 25, 2011

You would think that Demand Media Inc (NYSE:DMD) would be worried about Google’s algorithm change to weed out content farms, but they aren’t. is one of Demand Media’s top websites and traffic to that website highly depends on Google search results. is considered to be a content farm and it isn’t exactly being weeded out. Based on a search test by The Atlantic, it turns out that websites like,,, and are being penalized. Demand Media said that they talked about the algorithm change during the Q4 earnings this past Tuesday. They shared metrics about direct visits, social visitors, and repeat visitors. It turns out that these metrics indicate that Demand Media’s web properties have developed into recognizable consumer brands with a loyal community. [Demand Media Blog]