Sociocast organizes billions of real-time and mobile behaviors every single day. This allows “companies to unlock the power of Big Data.” Sociocast has recently raised $1.5 million in funding and they plan on going after a bigger round in 2012.
Sociocast does predictive modeling of human behavior based on trends and analysis of massive data sets. Ad technology vendors gain real-time audience insights to make marketing decisions as a result. Their flagship product is called Connect and it helps advertisers pinpoint demographics for their targeted audience.
This round of funding was in the form of bridge funding and it was provided by Detroit Venture Partners, Bobby Yazdani, Joe Zawadzki and Doug Imbruce. Sociocast was founded in January 2010 and is based in New York City.