Digg cut about 10% of their workforce last week and announced that they wanted to expand upon their sales team in order to lean towards profitability. This is why Digg has hired Tom Shin as their new head of sales. Shin comes from Yahoo! where he was one of the top salesman in the Northwest region. Shin’s job will be to manage the relationship with Microsoft and find leads for direct advertising.
While Shin was at Yahoo! he helped Yahoo! Mail grow from $20 million in revenue to $300 during the 7 years that he was Director of Product Marketing for the division.
I believe that with Shin on board, Digg will be able to achieve profitability based on Shin’s track record. Given Digg has 35 million users and many are tech-savvy, this gives Shin a lot to work with in terms of pitching advertising campaigns to Fortune 500 companies. Now hopefully we’ll stop seeing ads like these: