[x+1] is a digital marketing and data management software company that has acquired mobile marketing company WDA. WDA’s technology and media will be integrated into the [x+1] Origin data management platform. This is [x+1]’s first acquisition since their most recent funding round and is there second acquisition in 2013.
WDA has worked closely with [x+1] as a partner for a while now. [x+1] clients will be able to identify, reach, and react to their target audiences across multiple devices.
“Mobile is critical to our clients,” stated [x+1] chief executive officer John Nardone, “and it’s only becoming more so as time goes on. Meeting the full range of their needs was important to us; and this led us to WDA. We’re pleased to bring the full scope of their offering directly to our clients and make it a central element of the [x+1] programmatic ecosystem.”
[x+1] works with Fortune 500 companies to manage customer and prospect interactions across paid and owned digital channels.