Satellite TV company DISH Network Corp (NASDAQ:DISH) has announced that it will now allow customers to pay in Bitcoin. With a market cap of around $27 billion, DISH is one of the largest companies to accept the cryptocurrency.
?We always want to deliver choice and convenience for our customers and that includes the method they use to pay their bills,? stated Bernie Han, DISH executive vice president and chief operating officer. ?Bitcoin is becoming a preferred way for some people to transact and we want to accommodate those individuals.?
The currently value per Bitcoin is around $563 U.S. dollars. Coinbase will be the Bitcoin payment processor for DISH.
?This is a large step forward in the growing momentum of customers paying companies in bitcoin for things we do every day, like watching premium TV,? added Coinbase founder Fred Ehrsam said.