Domino’s Pizza, Inc. (NYSE:DPZ) has designed an iPad app that allows people to design and order pizzas. You can design the pizza on the screen and then order it in real life. The name of the app is Domino’s Pizza Hero. You can use the app to knead the dough, spread the sauce, sprinkle cheese, place toppings, and cut slices.
The objective of the game is to design the pizza as fast as possible. Levels one through five of the app is called “Pizza School.” When you hit level six, then your scores are based on reviews from in-game customers as part of a system called Domino’s Tracker. Domino’s Pizza uses an internal system of their own called Domino’s Tracker which is a real-time feed of consumer comments.
Players can compete again each other on the leaderboard of the game. Scores can be shared on Facebook and Twitter. If a player likes what they designed, they can hit the “Make an Order” tab within the app to order their exact creation in real life.
Crispin Porter + Bogusky is the ad agency behind the app. There are some parameters based on the type of pizza you can make. For example, you cannot knead the dough into an odd shape or have a pizza that has sauce on only half the pizza. If the app crashes, then you can order the creation from Dominos.com.