DoubleClick Exchange Customers Can Now Bid On YouTube

Posted Mar 11, 2011

Google Inc. (NASDAQ:GOOG) acquired DoubleClick for $3.1 billion three years ago and today they announced that DoubleClick Exchange customers will now be able to bid for video ads on YouTube. Google has estimated that ads on the Google Display Network drove over 110 billion clickthroughs and has increased revenues by over 5 times in the last 3 years. DoubleClick lets users to place bids on display ads across most of Google’s websites and affiliated websites in real-time. Google is looking to increase revenues at YouTube as they are planning to increase headcount there by 30%. After that there will be nearly 1,000 employees at YouTube. [BusinessInsider]