Zynga Monetizing Draw Something With “Draw This Brand”

Posted May 3, 2012

Zynga has come up with a clever way to monetize “Draw Something,” the mobile game developed by OMGPOP. Zynga has announced a new game called “Draw This Brand” within the app. You pick a word from a list of three and then create a drawing so a Facebook friend can guess what it is. If they get it right, you win points. The words may include Colonel Sanders or Doritos. The NHL was one of the first ads and they bought terms related to hockey like puck, Zamboni, hat trick, and slap shot.

Zynga acquired OMGPOP for roughly $180-$200 million in late March. Before Zynga acquired Draw Something, OMGPOP made money by offering a paid version of the game and placing ads in the free version of the game. They had 50 million downloads in five months since launching.