Drawbridge is a company that was created to improve mobile and cross-device advertising targeting. The company has raised $14 million in Series B funding. This round of funding values Drawbridge at $99 million. The company works with companies like HotelTonight, Square, Kabam, Groupon, and PocketGems.
Drawbridge identifies cases where multiple devices are being used by a single users so that mobile advertisements can be targeted using richer data that is collected from cookies on the desktop web. Drawbridge has matched 450 million devices. The company was founded by Kamakshi Sivaramakrishnan. He is a former scientist at AdMob, which was acquired Google. This new round of funding was led by Northgate Capital with participation from Kleiner Perkins and Sequoia Capital.