Drawbridge is a cross-platform advertising startup that has raised $6.5 million in Series A funding from Kleiner Perkins and Sequoia Capital. Drawbridge was founded and is led by Kamakshi Sivaramakrishnan. The idea behind the company is that ads will be more effective and targeted if they can follow people across multiple devices. Advertisements now need to cater to people when they are on their desktop, mobile device, tablet, gaming console, etc.
?At its core the challenges [facing the industry] are a lack of sophisticated targeting, and lack of insight into audience behavior on mobile devices,? stated Sivaramakrishnan in an interview. ?Drawbridge solves these problems by developing the industry?s first self-learning ad technology, that leverages cross-device behavior and enables advertisers and marketers to reach their target market on any device.?
Sivaramakrishnan used to be lead information scientist at AdMob. She holds a doctorate in Information Theory from Stanford University.