The U.S. government will now have two copyright notices in DVDs and Blu-rays being sold. Everyone knows the first label that warns people about how the unauthorized reproduction or distribution of copyright work is illegal and criminal copyright infringement is investigated by federal law enforcement, which can be punishable by up to 5 years in prison and a fine of $250,000. The second label will be used for “educating” people that copyright infringement is not a victimless crime. Above is what the new message looks like (credit: Ars Technica).
The FBI has shown limited interest in going after individual websites, but the Immigration & Customs Enforcement (ICE) has been extremely proactive about it. ICE has seized 750 domain names after receive complaints from rights-holders.
ICE’s logo will now appear in both notices as well. Both messages will be shown back-to-back for 10 seconds each and will be unskippable. They will appear after the previews once you hit the play button on the DVD.