EA COO Peter Moore: “We Can Do Better”

Posted Apr 7, 2013

Through March and April, Consumerist.com conducted a “Worst Company in America” tournament in a similar bracket style used in the NCAA basketball tournament.  In the semi-finals, it is Electronics Arts (EA) vs. Ticketmaster.  EA or Ticketmaster will face off against either Bank of America or Comcast as the worst company in America.  EA chief operating officer Peter Moore wrote a blog post titled “We Can Do Better” in response to being considered the “Worst Company in America.”

This is the same poll that last year judged them as worse than companies that were responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts.  The reason for the complaints last year happened because consumers though that EA supported SOPA and they did not like Mass Effect 3 being ended.

Moore acknowledged that they have made plenty of mistakes such as servers shutting down too early and missteps in new pricing models.  The company also fumbled the launch of SimCity.

Some of the complaints are legitimate, but Moore also pointed out that there is a number of unnecessary ones.  As quoted by Moore, the unnecessary complaints include:

  • Many continue to claim the Always-On function in SimCity is a DRM scheme.  It?s not.  People still want to argue about it.  We can?t be any clearer ? it?s not. Period.
  • Some claim there?s no room for Origin as a competitor to Steam.  45 million registered users are proving that wrong.
  • Some people think that free-to-play games and micro-transactions are a pox on gaming.  Tens of millions more are playing and loving those games.
  • We?ve seen mailing lists that direct people to vote for EA because they disagree with the choice of the cover athlete on Madden NFL. Yes, really?
  • In the past year, we have received thousands of emails and postcards protesting against EA for allowing players to create LGBT characters in our games.  This week, we?re seeing posts on conservative web sites urging people to protest our LGBT policy by voting EA the Worst Company in America.

Moore said that the company is committed to fixing their mistakes.  In the past 3 weeks, around 900,000 SimCity players took the free game offer for their troubles.

Last month, the CEO of EA, John Riccitiello announced that he would be stepping down, citing his accountability.  EA will be announcing their quarterly and fiscal year earnings on May 7th.