eBay Inc. (NASDAQ:EBAY) acquired a company called Occipital this past June. Occipital created an iPhone application called RedLaser, which had the ability to read bar-codes and find deals specific to that product across multiple retail channels. eBay is applying this technology to their Half.com web property.
The Half.com iPhone application lets users take a picture of a bar code and then it scans Half.com’s inventory to find new and used items for that product. Users could even buy the products directly through the app. You can share the deals on Twitter and Facebook too.
eBay bought Half.com for $241 million in 2000. You can download the app here [iTunes link].