eBay Inc (EBAY): PayPal launches new brand identity, including new logo

Posted Apr 30, 2014

eBay Inc (NASDAQ:EBAY) subsidiary PayPal is known for sending money back and forth to people across the globe as part of a massive payment platform. PayPal announced “transformational changes to its brand identity” today. This includes a new logo. This is the first time that PayPal updated its identity since 2007.

“Our new brand identity goes far beyond an updated logo,” stated David Marcus, PayPal’s president. “We have aligned this with our first global brand campaign. We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. After all, money doesn’t make the world go round, people do.”

The brand identity was developed by design firm fuseproject. The new logo features a stronger wordmark of the word PayPal set in a modified Futura type with a new monogram of PayPal’s signature “double Ps.”