Ellen’s Oscar tweet led to a $3 million Samsung donation

Posted Mar 5, 2014

Ellen DeGeneres took a selfie and posted it on Twitter during the Oscars. Over 3.2 million people retweeted the selfie. She wrote the tweet using a Samsung smartphone so the electronics giant decided to donate $3 million to the charities of Ellen’s choice. The charities include St. Jude’s and the Humane Society.

“While we were a sponsor of the Oscars and had an integration with ABC, we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking,” said a Samsung spokesperson in a statement to CNBC. “A great surprise for everyone, she captured something that nobody expected.”

Barack Obama used to hold the former retweet record with a tweet that said “Four more years.” That post was retweeted over 780,000 times.

[Source: CNBC]