eMarketer: One-Fifth Of The World Uses Social Networking

Posted Nov 24, 2013

eMarketer, a market research company, has reported that around 1 in 5 people around the world uses a social networking website at least once per month.  This number is expected to grow over the next few years.

Around 1.61 billion around the world uses Facebook, Google+, Instagram, and Twitter.  This is a 14.2% increase from last year.  In 2017, around 2.33 billion people will be using social networks.  The human population hit 7.046 billion last year, which means that 22.8% of the population is using social networks per month.

The highest penetration of social network uses as a share of total population is in the Netherlands.  Around 63.5% of all residents are social networking users.  Norway is right behind them at 63.3%.  The fastest growth in social network use is in less-developed markets.  India saw the highest growth this year and will increase user numbers by 37.4%.