Enterprise Tag Management Company Tealium Raises $15.6 Million

Posted Apr 3, 2013

Tealium is a tag management company that has raised $15.6 million in Series C funding led by Tenaya Capital.  Battery Ventures and Presidio Ventures participated in this round.  The company has raised a total of $27.2 million in funding.  So what does Tealium do?

Tealium grabs data streams and compiles the information into comprehensive website analytics for desktop websites, mobile websites, and mobile applications.  Tealium utilizes a single universal tag that lets companies manage vendor tags including advertising, PPC search, and other online marketing sources.  Vendor tag deployments can be controlled using a drag-and-drop interface.  Customers can add new tags, remove existing tags, or modify them without requiring additional IT resources according to TechCrunch.  Tealium plans on using the funding to accelerate their sales and expand their mobile platform.

Tealium’s DataCloud service can capture data from marketers and segment it for analysis.  The company went from 5 to 250 customers in the last 2 years.  Tealium’s management team worked with Webside Story back in the 1990s where they developed the first JavaScript tags to look at website data rather than reviewing log files.

Image Credit: Tealium.com