EquaMetrics is a financial Internet startup that has raised $4.5 million in funding. The company helps traders that do not have programming experience set up their own trading algorithms, according to VentureBeat.
EquaMetrics’ core product is called RIZM. RIZM has a drag and drop interface that lets traders set up strategies using 30 different variables. RIZM will automatically buy and sell stocks and currencies.
However, EquaMetrics is not designed for high-frequency trading. EquaMetrics simply allows traders to have access to the same type of technology that is generally reserved for hedge funds and banks.
Equametrics was founded by Chris Ivey in 2011. This round of funding was provided by private angel investors.