EU Sides With Google Over Keywords On AdWords

Posted Mar 23, 2010

The European Union of Justice has sided with Google today over Google AdWords keywords.  The European Court of Justice was reviewing whether there was trade mark infringement violations when advertisers bid for keywords that corresponded with competitors’ products and services.

“It also confirmed that European law that protects internet hosting services applies to Google?s AdWords advertising system,” stated Google Senior Litigation Counsel of EMEA Dr. Harjinder S. Obhi. “This is important because it is a fundamental principle behind the free flow of information over the internet.” Google AdWords is a major component of the company’s overall revenue so this is a huge win for the search engine company. [Google Blog]