There is something viral about using babies in an advertisement performing adult-like tasks. E*TRADE used babies trading stocks as a viral advertisement. The babies trading stock have millions of views on YouTube. Now Evian has created a hit viral video in the with dancing babies on roller skates.
In about one week the video received about 5 million views and Ad Age reported the video as 2nd place on the viral views chart for the week of June 29. The first place video was given to Air New Zealand for a video in which the airplane staff had uniforms painted on their bodies.
By embedding a link to Evian’s website on the YouTube videos, this may have given the company a major traffic boost over the last week.