Fab.com Hits 7 Million Members

Posted Sep 15, 2012

Fab.com no longer requires people to sign up for their service to view products on their website and they have 7 million registered users.  This is up from 6 million in early August.  Now you just need to log in to Fab to make a purchase or favorite an item.  It took Fab.com around 15 months to get to this point.  Fab.com founder and CEO Jason Goldberg said this:

For 15 months now, visitors to the Fab.com website have had to login in order to view the products on our website. This helped us gain 7 million registered members, but it was not a great user experience.

Great user experiences get out of the way and help people get shit done. Our mobile experience has not required login ? that was the right way to do it.

Goldberg said that Fab.com gets 50% of their sign-ups from social sharing.  There are about 10,000 products on Fab.com on any given day.  The company also recently hired Maria Molland as their chief international officer.  Around 23% of Fab’s users are in Europe.  At the time, Fab said 23 percent of its members reside in Europe.