Fab.com no longer requires people to sign up for their service to view products on their website and they have 7 million registered users. This is up from 6 million in early August. Now you just need to log in to Fab to make a purchase or favorite an item. It took Fab.com around 15 months to get to this point. Fab.com founder and CEO Jason Goldberg said this:
For 15 months now, visitors to the Fab.com website have had to login in order to view the products on our website. This helped us gain 7 million registered members, but it was not a great user experience.
Great user experiences get out of the way and help people get shit done. Our mobile experience has not required login ? that was the right way to do it.
Goldberg said that Fab.com gets 50% of their sign-ups from social sharing. There are about 10,000 products on Fab.com on any given day. The company also recently hired Maria Molland as their chief international officer. Around 23% of Fab’s users are in Europe. At the time, Fab said 23 percent of its members reside in Europe.