Facebook said that their efforts to have hate speech removed was not going very well. Several advertisers removed their brands from Facebook due to a backlash from the Women, Action & the Media and The Everyday Sexism organizations.
“In recent days, it has become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate. In some cases, content is not being removed as quickly as we want. In other cases, content that should be removed has not been or has been evaluated using outdated criteria,” said Facebook in a blog post. “We have been working over the past several months to improve our systems to respond to reports of violations, but the guidelines used by these systems have failed to capture all the content that violates our standards. We need to do better ? and we will.”
Facebook is going to improve their guidelines for evaluating hate speech and will encourage anti-hate groups to add representatives of women’s organizations. Women, Action & the Media submitted a letter to Facebook that urged the company to improve how they responded to content that glorified violence against girls or women. Facebook saw at least 13 brands pulled their ads from Facebook, according to Reuters.