Facebook Inc (FB) Ad Exchange Partners Are Hitting $150 Million In Annual Revenues

Posted Oct 14, 2013

According to IDC, Facebook Inc (NASDAQ:FB) Ad Exchange partners are hitting $150 million in annual revenues through the program.  The Facebook Ad Exchange (FBX) makes Facebook’s inventory available to real-time bidding (RTB) and retargeting.  Some of Facebook’s Ad Exchange partners are AdRoll, Kenshoo, Optimal, Triggit, DataXu, Rocket Fuel, X+1, Turn, etc.  Advertisers can work with multi-touch attribution, view-through conversions, and creative optimization by working with Ad Exchange partners.

During a Q2 2013 earnings calls, Facebook COO Sheryl Sandberg said that FBX is a “small part of our business.”  There were rumors in the past that the business was worth $1 billion in annual revenues.

When Rocket Fuel went public and disclosed their revenue numbers, it said that they were seeing under $10 million per quarter in revenue from FBX.

AdRoll announced last week that they were hitting a run rate of $100 million and FBX was a major reason why.

[Source: BusinessInsider]