According to IDC, Facebook Inc (NASDAQ:FB) Ad Exchange partners are hitting $150 million in annual revenues through the program. The Facebook Ad Exchange (FBX) makes Facebook’s inventory available to real-time bidding (RTB) and retargeting. Some of Facebook’s Ad Exchange partners are AdRoll, Kenshoo, Optimal, Triggit, DataXu, Rocket Fuel, X+1, Turn, etc. Advertisers can work with multi-touch attribution, view-through conversions, and creative optimization by working with Ad Exchange partners.
During a Q2 2013 earnings calls, Facebook COO Sheryl Sandberg said that FBX is a “small part of our business.” There were rumors in the past that the business was worth $1 billion in annual revenues.
When Rocket Fuel went public and disclosed their revenue numbers, it said that they were seeing under $10 million per quarter in revenue from FBX.
AdRoll announced last week that they were hitting a run rate of $100 million and FBX was a major reason why.